The Grayscale Project

The Grayscale Project is an interview project for which I was hired to do the branding and a pre-launch site.

The project attempts to speak directly to the human condition, and the branding is designed with that in mind. The strike-through effect, when applied to the photography, anonymises the subjects of the interviews, and makes it less the story of individuals, more the story of our society.

The Grayscale Project logo An application of the logo The pre-launch site