Blurrt is a social media analytics platform โ collecting posts on a topic and revealing the trends behind the conversation.
As an in-house designer, I was tasked with redesigning the core app from scratch. This involved running workshops to gather requirements, and restructuring the site for a simpler user flow. How do you create an app that is not daunting for basic users, but that still allows power-users to get very advanced very quickly? How do you make a data analytics platform feelโฆ fun?
As well as being solely responsible for the UX & UI on this project, I also led the front-end development. I was able to reduce size of the JavaScript codebase by over 95% (from 2.5mb minified down to 70kb), without any loss of functionality.
![Sign In](/images/design/blurrt/blurrt-1.jpg)
![Engagement](/images/design/blurrt/blurrt-14.jpg)
![Campaigns](/images/design/blurrt/blurrt-4.jpg)
![Tags](/images/design/blurrt/blurrt-5.jpg)
![World Map](/images/design/blurrt/blurrt-6.jpg)
![Forgotten Your Password](/images/design/blurrt/blurrt-12.jpg)
![E-mail Sent](/images/design/blurrt/blurrt-13.jpg)
![Emotions](/images/design/blurrt/blurrt-9.jpg)
![Create a Campaign](/images/design/blurrt/blurrt-10.jpg)
![No Permissions](/images/design/blurrt/blurrt-11.jpg)
![Post Feeds](/images/design/blurrt/blurrt-15.jpg)
![404 Page](/images/design/blurrt/blurrt-16.jpg)